With a background and a career in marketing, I like to think I know a thing or two about branding. I’ve studied the importance of consistency, reputation, and tone of voice for brands and the difference between a strategic well thought out image, and a thrown together “what I think we look like” look. The difference between good branding and…
Hi everyone! This last weekend I took a last minute trip to Boston. Boston was always on my list of places I wanted to visit while living in America so when I was asked to go there for a day for work, I took the opportunity to stay a night and spend an extra day exploring the city. I flew…
Hello again! When I was thinking about what I wanted to write about this week I asked myself, “whats changed?” And the first thing I thought about was my morning routine. Having recently started my new job a few weeks ago, I had to once again get used to the early mornings and making the most of my time before…
Hi everyone and happy hump day! Yesterday I experienced my first snow day and got to enjoy working from home. Of course working at home meant I fell down the hole of procrastination once or twice which for me means online shopping! Recently I have become obsessed with shopping on Amazon. When I lived in Ireland I never really shopped on the…
After three months of living in New York, I have finally created a list of everywhere I either want to eat or already have, and loved. I’ve broken it down into different areas of the city to make it easy follow, so next time I am struggling to decide where to eat I can check my list to see if…
February might be a short month but I have still managed to discover a lot of new favourites and experiences. Last weekend was a 3 day one here in America thanks to Presidents Days. My friends and I packed a lot in and I tried several new places that were on my list including La Pecora Bianca, Serafina’s and the…
Hello again! I’m back with my second Friday Five Favourites. I skipped a week or two because, well life and stuff. But I’m back this week with five inspiring books I want to read in the next few months. My favourite types of books are the motivational type or the biographies of inspirational people. Some of my favourites to date include all…
One of my goals for 2017 is to write more for the blog. For the last few month’s I have posted one post a week but I’d like to try to double that this year, so I decided to start a weekly feature called Friday Five Favourites where I will share five of my favourite things every Friday! First up,…
I’ve said it before and I will say it again, New York is hard. I knew this before moving here but I didn’t quite know how hard. It’s true what they say that anything can happen here and sometimes that is definitely not a good thing (for example while I sat and wrote this blog post the cafe I was in…
There’s a lot of dream 2017 posts going around this week and I’ve been excited to write mine for awhile! I think it’s a great motivator as you look back on your list throughout the year and check things off or to remind yourself to live life to the full! I make lists all the time, daily, weekly and monthly.…